On September 12, at 21:00, an Apple press conference was held in San Francisco, Moscow, dedicated to the launch of new products. The main theme of the event, of course, was the release of the iPhone 5, many (if not all) details of which became known in advance. They say that there has not been such a number of leaks about any Apple product yet.
Dry pressing and detailed specifications for those who do not want to see a lot of photos.
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The clock in Moscow, St. Petersburg and Volgograd is already 21:00. In San Francisco, struck 10 am, the conference began. On the stage of Tim Cook, he talks about the success of Apple Store stores around the world: 380 stores in 13 countries, 33 million visitors.

Now about the MacBook. Model MacBook Pro 15 Retina - the most popular in the lineup.

17 million iPads sold. They occupy 68% of the tablet market. In total, over 100 million iOS devices (iPad, iPhone, and iPod Touch) have been sold.

"We are pleased to present the iPhone 5 ..."

It is made entirely of glass and aluminum. And this is the thinnest iPhone, its thickness is 7.6 mm, which is 18% less than the iPhone 4S.

The diagonal is 4 ". Retina-display with a resolution of 1136 x 640 pixels (326 PPI). The width has not changed, but the length is increased.

Now the iPhone has five rows of icons, and old applications will get black bars on the sides.

But some developers were given early access.

The display received 44% more saturated color.

"We added HSPA +, DC-HSDPA, and, yes ... LTE."


New Wi-Fi: 2.4 GHz and 5 GHz 802.11n.

"Introducing the Apple A6 processor." Two times faster than A5 and 22% smaller.

Increased battery life.

Updated camera. Although the same 8 Mpx.

The most interesting new feature: support for panoramic mode.

Improved image stabilization. You can also take photos while shooting a video.

The front camera now supports 720p.

Now three microphones are displayed on the case.

The new 8-pin connector is 80% smaller, but not microUSB (although many hoped :). Separately worth $ 30.

Further it is told about iOS 6, but here already nothing new - iOS beta versions could be installed independently. iPhone 5 will come with pre-installed iOS 6. One of the interesting features of the new OS version is Passbook.

Comparison of iPhone 5 and iPhone 4S sizes:

New iPhone stuffing:

iPhone 3GS is being withdrawn from sales, while nothing is known about the new prices for iPhone 4S and iPhone 5, there are only prices with contracts. Pre-order can be issued from September 14. Ship devices will begin shipping on September 21, but in Russia and another 100 countries - September 28.

A free update on iOS 6 will be available on September 19th.

New design of iTunes and AppStore on iOS devices:



ITunes has a widget and the ability to switch across the album:

The new iTunes for OS X will be available at the end of October:

The new iPod Nano: 2.5 "screen in aluminum case, support for Bluetooth, 7 different colors, widescreen video. Manufacturers of straps for the old iPod Nano bite their elbows. Critics say that aluminum is much easier to scratch.


The iPod Touch, 6.1 mm thick, weighs 88 grams and has the same display as the new iPhone 5. The new player also installed an Apple A5 processor and a 5 megapixel camera with a diode flash.


The time of the new iPod Touch while listening to music is 40 hours.

iPod Touch also has a 720p FaceTime front camera. Apple decided to install Siri on the player. But a special feature is called loop - a special button on the bottom of the player, pressing which throws out the loop of the wrist strap.


Apple also decided to recycle the headphones. They say that it took 3 years to develop them. Earphones are called EarPods and separately from the devices cost $ 30.



New iPods together:

Prices for the updated iPod line: iPod shuffle - $ 49, iPod nano - $ 149. iPod touch 4 generation remains on sale, 16GB version will cost $ 200. The new iPod touch 32GB will cost $ 300.

The press conference is closed by “The Foo Fighters” with the song “Times Like These”.

The audience applauded while standing. It seems that this is all! Thank you for your attention, Alexander Batollo, a news journalist for UPgrade magazine, was with you. At the same time, he read 8 broadcasts in 3 languages ​​with 2 live-discussions in the studios in the background. I'm going to drink Nurofen;)