Intel will bring targeted advertising into real life
If, when working with the Internet, Adblock saves us from advertising ( thanks to which many of us see Habr in different ways ), then in the foreseeable future, targeted advertising threatens to reach us in real life, while Adblock analogues for glasses are still less viable .
Before you is the presentation video from Intel, which tells about the release of special advertising boards with video analyzers, which allow displaying advertisements “relevant” for the buyer. The Russian version of the video could not be found, however, according to the video, everything should be clear without knowing the language:
http://www.youtube.com/watch?v=wRtVwr5Ay2E
But the description of this device for the Russian version of the site Intel localized:
What are electronic scoreboards?
Modern dynamic electronic scoreboards are used to show multimedia messages in different places and at the same time support the ability to measure marketing effectiveness using anonymous video analytics software (AVA) . Intel Core processors with AVA software allow electronic scoreboards to measure marketing performance by collecting audience data and showing targeted advertising based on demographic characteristics (age and gender). AVA software allows you to:
Track viewers and viewing time
Measure audience interest
Conduct a correlation of advertising and purchases
Intel vPro scoreboards provide multimedia delivery, providing remote control capabilities, improved security, energy savings and lower total cost of ownership.
Apparently, after a few years, such devices will begin to appear in large shopping centers and our only “protection” against their “taking to the streets” will be the vandal inclinations of our compatriots.
Before you is the presentation video from Intel, which tells about the release of special advertising boards with video analyzers, which allow displaying advertisements “relevant” for the buyer. The Russian version of the video could not be found, however, according to the video, everything should be clear without knowing the language:
http://www.youtube.com/watch?v=wRtVwr5Ay2E
But the description of this device for the Russian version of the site Intel localized:
What are electronic scoreboards?
Modern dynamic electronic scoreboards are used to show multimedia messages in different places and at the same time support the ability to measure marketing effectiveness using anonymous video analytics software (AVA) . Intel Core processors with AVA software allow electronic scoreboards to measure marketing performance by collecting audience data and showing targeted advertising based on demographic characteristics (age and gender). AVA software allows you to:
Track viewers and viewing time
Measure audience interest
Conduct a correlation of advertising and purchases
Intel vPro scoreboards provide multimedia delivery, providing remote control capabilities, improved security, energy savings and lower total cost of ownership.
Apparently, after a few years, such devices will begin to appear in large shopping centers and our only “protection” against their “taking to the streets” will be the vandal inclinations of our compatriots.
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Source: https://habr.com/ru/post/151249/
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