This article will focus on
LoopMe Media - a service for mobile developers that allows you to monetize applications using a new approach to placing advertising banners. This service went live only a week ago and is currently under active development. I think few people have heard about it, so I will describe here its capabilities and ways of integration.

Briefly about the available functionality:
- Types of user accounts: advertiser and developer
You can embed ads in your applications, and you can also create advertising companies yourself.
- Web interface for account management and access to statistics
- Supported platforms: iOS and Android
From this
link you can download the appropriate SDK. You can also read the installation instructions.
How LoopMe differs from other advertising platforms:
- Advertising is displayed in the application not in the form of a banner, but in a separate window in the form of “Inbox”, a list of banners. There are also pop-up ads.
- The user has the opportunity to mark the advertisement he is interested in.
- User can share the ad link with his friends.
A feature of the service is that the functional part is implemented in a mobile web application, and the SDK itself is a lightweight library that does not require frequent updates. For example, the library size for the Android platform is 25KB, for the iOS platform - 700KB.
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Below are the steps to integrate with the Android application.
To integrate into the application, you need to
register and get a unique “application key” for your application.
After that, you need to download the library (SDK) for your platform. In the archive you will find:
loopme-sdk-1.0.1.jar - library to add to the / libs folder
loopme-sample - sample test application
readme.txt - release notes
The integration itself consists of three steps:
1. Add a link to the loopme-sdk-1.0.1.jar library to your project (folder / libs).
2. Add such permissions to AndroidManifest.xml.
<uses-permission android:name="android.permission.INTERNET" /> <uses-permission android:name="android.permission.ACCESS_NETWORK_STATE" /> <uses-permission android:name="android.permission.WRITE_EXTERNAL_STORAGE" /> <activity android:name="com.loopme.LoopMeActivity" />
3. Add the LoopMe button to your layout, for example ({project_root} \ res \ layout \ main.xml).
<com.loopme.widget.LoopMeButton xmlns:loopme="http://schemas.android.com/apk/lib/com.loopme.widget" android:layout_width="wrap_content" android:layout_height="wrap_content" loopme:type="sliding|rotating" loopme:edge="left|right|top|bottom" loopme:app_key="unique application key"/>
Instructions for integrating with the iOS application are described
here .
In conclusion, here are some statistics of the test application for today:
AdMob:

LoopMe:
