Hello Habr. Company logo is often considered the most critical element of a corporate brand. Stocklogos.com, a design community that offers high-quality logos, has compiled a list of “before and after” logos for the 10 largest brands.
1. AT & T.
In 1900, Bell Telephone Company designed the original logo. In 1964, the AT & T logo became part of the Bell Telephone Company corporate identity. The latest AT & T logo was released in 2005.
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2. Canon.
The Canon logo was originally developed in 1933. In 1956, a simpler version of the company logo was introduced.
3. Mozilla Firefox.
In 2002, the original Phoenix logo was developed. Later, around 2004, the logo was changed to firefox. Preserving the elements of "fire", the current logo was designed in 2009.
4. General Electric.
A simple logo was first developed in 1892 with a circle around the initials added in 1900. In 2004 a blue tint was added.
5. IBM.
Since the beginning of IBM has undergone significant changes in identity. Not only updating the logo, but also changing the name repeatedly. This initial logo was developed in 1889 and was represented by the International Time Recording Company (ITRC). The IBM logo, as we know it today, was introduced in 1924, leading to the current logo - designed in 1972.
6. Kodak.
At the beginning, Kodak was part of the Kodak Company advertising company. In 1907, the company created its first logo. In 2006, Kodak adopted its new logo.
7. Microsoft.
In 1975, the first Microsoft logo was introduced (incredibly ugly). The latest version was adopted in 2011.
8. Nintendo.
In 1889, the Japanese Playing Card company used the original logo, which is three separate words: nin, ten, do. In 1967, the company began to develop small electronic toys and took the name Nintendo. In 2006 a new logo was introduced.
9. Xerox .
In 1948, the first Xerox logo was developed. Later, the company took over the marking of the Haloid Company during the modernization by Lippincott's corporate identity experts, which led to the 2008 version still used today.
10. Apple.
The first logo was designed in 1976 by Ronald Wayne. The border around the image reads: “Newton ... A Mind Forever Voyaging Through Strange Seas of Thought ... Alone.” The sleek logo that everyone recognizes today was introduced in 2003.
