New look at brand promotion through social networks: Intel and Toshiba shoot a film with the participation of "mere mortals"

Today, a rare company does not invest in the so-called "brand promotion through social networks." The benefits are obvious. However, the success of this very “promotion” quite often depends on the budget of the advertising campaign and the IQ of the persons in charge. Each of us rummaging in memory will remember something in the spirit: “draw the most beautiful pizza on our Vkontakte wall and get a real home delivery” or “our news agency accidentally found out that in Russia they will close McDonald's network , hurry to share a link to our site with friends. "
Agree, against this background, the proposal to become a “star of cinema” looks much more impressive. And if the director is the screenwriter and the director of the film " How Crazy " (which, with a budget of $ 250,000, collected several million)? And if the film will be filmed Grace Topher and Mary Winstead ? And if you add to this the opportunity to take a casting and participate in the shooting without leaving home? Predicting the answers of most social network users to these questions is not at all difficult.
The idea of ​​the first social film is insanely simple. A rather strange phenomenon happened to Alex (the so called “inner self” of our main character). Every morning he wakes up where he fell asleep, but in a strange body. He fell asleep with a young hog - woke up a decrepit old man, fell asleep a decrepit old man - woke up as an African American schoolgirl. And so day after day. Of course, this state of affairs leaves an indelible imprint on the life of the hero: only earnings through the Internet, only one-day sexual relations, etc. What is it? Damn it? Or, on the contrary - a grand gift that opens up the opportunity to grasp the very essence of society? Alex doesn't just see other people's problems - he lives with them. Trying to understand what is happening to him, our hero begins to systematize his transformations and record appeals to himself using a webcam. Every day a new face. Whose is it? Maybe yours? As it turned out, in the world of modern technology nothing is impossible! One involuntarily recalls Napoleon's dictum that each soldier wears a marshal baton in his knapsack. In general, Intel and Toshiba give people the opportunity to get a part in the episodes of these video diaries.
And now the bad news is that the project is not translated into Russian (it 's time to test the function of translating subtitles to youtube ).
The official film page on Facebook ( it describes the order of participation in the casting and the timing of the project, you can watch the videos sent by other users ).
Youtube channel , within which there are 3 playlists:

• movie trailers
• ready episodes ( highly recommend; order is important )
• Alex's video days ( as I understand these are works that have already been selected for the film )

Unfortunately, the information on whose bright head this concept of a social film came first did not reach us, which does not prevent her from admiring. No kidding. The film turns out a grand, multi-valued. There is something to think about. After all, each of us has a little Alex. But, despite the obvious social significance of the film, it’s a no-brainer, and an impatient little thought comes around that Alex wouldn’t be like any of us today, his addiction to Intel and Toshiba products always.