Optimist connects universal label

The contextual advertising system Optimist search engine Vebalta announces the connection of the universal label Openstat . It serves to accurately identify the transitions to the advertiser's site for each ad unit, whether it is a text ad or a banner.



The user can put a LiveInternet, SpyLOG or any other statistics system that supports Openstat on his page, and he will immediately see how many transitions have been made from Webalts and what quality they are.



The label is included in the Optimist's partner interface on the campaign creation or editing page through the option "Enable external Internet statistics".

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The label is transmitted in the advertising link in the open or base64-encoded form in the _openstat = parameter and is tracked by any open statistics system. In addition, Vebalta also practice using the system Runner, Yandex.Direct, SpyLOG, Link.ru, MadBanner and others.