Sony mini-presentation at IFA 2012

Today, at 18:00 Moscow time, IFA 2012 was held in Berlin. The international exhibition of consumer electronics.

The first to take the initiative was Sony.
At the beginning of the presentation they showed a small video, it seems that today we will see new cameras, media players, Xperia phones and much more. Kazuo Hirai appears on the scene.

Sony CEO talks about how happy he is to visit Berlin. Praises its new initiatives and company growth.
Sony can be described in one word “Kando”, which means “cause emotions in people”.

“Today Sony is pleased to present new products”


“Sony cannot stand in one place and is constantly changing in such a way as to conform to the spirit of the times. The company wants to focus on games and mobile devices. ”
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For a while, Hirai talked about Wonderbook.


“Now we want to go to mobile devices”


And Sony represents the new tablet Sony Tablet S, which by tradition is moisture resistant.



Sony does not stop in detail on any of its new products ... it has already gone on new smartphones Xperia T, Xperia V, Xperia J
"And we want to start with the Xperia T"

4.6 inches Mobile Bravia engine screen, 13-megapixel camera, which should be "incredibly fast"



The new NFC functionality will allow the smartphone to interoperate both with other smartphones and with new headphones.

Buyers of the new smartphone will receive 60 days of free use of the music service Sony Music Unlimited, and then the subscription will cost 5 euros / month.
“By the way, Xperia T is so cool that it is used by James Bond himself”


Next comes the smartphone - Xperia J

Since Xperia V and Xperia J are not the company's flagships, they will not dwell on them
But the company considers it a very important new software.

At what he will be present not only in Android smartphones ...

I am sure that journalists are also surprised at how little information Sony gives about new products and moves on to other topics. And not only journalists.

And here is the new “unique design” hybrid tablet. Vaio Duo 11

Unlike Surface, the keyboard will hide under the device.
VAIO Tap20 - another new company

It will be quite cumbersome, there is room for it on the table - in terms of its mobility it is significantly inferior to the Duo 11
At this - mobile news end. It is unfortunate that Sony pays very little attention to its flagship presentations.

It's about Sony cameras.

"New sensors can be used in any Sony devices"


Sony introduced a huge TV. 84-inch 4K BRAVIA LCD TV



The TV came out really huge.
Apparently this is the only more or less interesting novelty of the company. And even then, by virtue of its size, not everyone will be able to

Connecting software and hardware, the Internet company creates incredible products - the unique power of Sony
“We make people feel emotions” - after these words, the head of the company thanked those present and hurried to leave the stage ...


After the presentation I have a question. Can this be called a presentation?

Info taken from The Verge source.