One sentence that makes us stronger

This is my shortest topic, the essence of which is in one sentence. Often, it is with this proposal that a successful startup, business and any other undertaking begins.

This is a template describing the essence of your company or project in one sentence. I discovered it during my internship in the USA. Having made it, we really become stronger. Later, it helped me choose the right course, focus and prioritize.

Original:
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<Product name> is a <Product category> for <Target market> that <Core benefit> by <Unique differentiator> : <Google> is a <search engine> for <everyone who uses the internet> that <helps people quickly find relevant information> by <having the best algorithms that deliver the fasters and relevant results>. 

And the translation accordingly (non-professional):

 < />  < >  < >  < >  <>  -  < >  < >,  <     >,  <        > 

Practice on your company (project, product), and you will understand that it is not so easy. Then write it on your website.

And your version:

 web-canape -  <  >  <   >,  <        >,  <    .> 

PS We work with small business and very often we face the fact that every second entrepreneur does not know how he differs from competitors. More precisely not so. He does not even think about it. But it is so important to know and be able to quickly explain your uniqueness on the site, in a business conversation and even, as start-upers say - in a conversation with your grandmother) Your potential client has 10 seconds to believe in you)