In-location Alliance
This week there was an important event for the entire mobile and navigation industry. Nokia, Samsung, Sony Mobile and others announced the creation of the In-location Alliance to promote indoor positioning.
Accurate indoor positioning opens up many possibilities for mobile services. For the consumer, this may mean, for example, that he will be able to receive information about the nearest stores, as well as current advertising about products; the ability to use real-time navigation in the premises; accurately locate people and things; sometimes it can increase safety in extreme situations. For business, it allows, for example, to increase local consumer identification, expand product placement, provide users with the information they need at the right time and place.
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The Alliance includes 22 companies that will work on creating a test solution for navigation inside buildings. The solution being developed will be based on advanced Bluetooth 4.0 low-power technology and Wi-Fi standards using the relevant existing or future capabilities of these technologies. It's nice that we have been dealing with the problem of indoor positioning for several years and recently came to use Bluetooth 4.0 in our test laboratories. Our developments allowed to achieve positioning accuracy of up to 20 centimeters.
Already this year, the alliance is ready to show working prototypes of devices, but it is worth understanding that the market is not yet ready to navigate inside buildings. To operate the devices, installation of cheap ceiling beacons inside shopping centers, large offices and other premises where there is a need for navigation of this kind is required. That is why the alliance will work in three directions:
Already by 2013, expected phones and smartphones that can determine the location of its owner inside the premises.
Accurate indoor positioning opens up many possibilities for mobile services. For the consumer, this may mean, for example, that he will be able to receive information about the nearest stores, as well as current advertising about products; the ability to use real-time navigation in the premises; accurately locate people and things; sometimes it can increase safety in extreme situations. For business, it allows, for example, to increase local consumer identification, expand product placement, provide users with the information they need at the right time and place.
')
The Alliance includes 22 companies that will work on creating a test solution for navigation inside buildings. The solution being developed will be based on advanced Bluetooth 4.0 low-power technology and Wi-Fi standards using the relevant existing or future capabilities of these technologies. It's nice that we have been dealing with the problem of indoor positioning for several years and recently came to use Bluetooth 4.0 in our test laboratories. Our developments allowed to achieve positioning accuracy of up to 20 centimeters.
Already this year, the alliance is ready to show working prototypes of devices, but it is worth understanding that the market is not yet ready to navigate inside buildings. To operate the devices, installation of cheap ceiling beacons inside shopping centers, large offices and other premises where there is a need for navigation of this kind is required. That is why the alliance will work in three directions:
- Continuing joint work on a system architecture based on a standardized solution for indoor navigation;
- Preparing and creating pilot projects ready for demonstration by the second half of 2012;
- Offering new use cases and new business opportunities opening up with technology commissioning.
Already by 2013, expected phones and smartphones that can determine the location of its owner inside the premises.
Source: https://habr.com/ru/post/150247/
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