
New changes in the Google search algorithm will take into account when ranking the results and giving them to the user the fact whether the site distributes illegal content or vice versa contains the original licensed content to which the right holders have no complaints.
The official blog, Inside Search, says that the goal of the new changes is "... to
help users more easily find legitimate quality search results ." Thus, in Google search results that are focused on getting multimedia content and all sorts of entertainment, preference will be given primarily to sites that distribute legal content such as Hulu or Spotify, but sites like Kim Dotcom’s infamous MegaUpload and numerous torrents trackers with pirated video and audio recordings will be artificially understated.
Google stresses that the decision on the status of the resource is not made by them. Right holders are not calmly watching the distribution of licensed content on the Internet, but are actively using the opportunity for Google to report a result that violates copyright - for example, in the past 30 days, the search giant has received about 4 million claims regarding the removal of pirated sites from the issue. Thus, there is more than enough material to assess the “legitimacy” of the site.
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However, Google recognizes the fact that only a court decision can unambiguously lead to the removal of a link to a “pirated” website, and until then the result itself will not disappear from the search, but will fall below the “legal” results in the search results.
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