How income is distributed between applications
Last week, analyst firm Flurry released a new report on the distribution of revenues from mobile applications. The findings of Flurry are based on the data of the first half of 2012 on the earnings of 200 thousand applications on the leading Android and iOS platforms.
If in 2010 the Top 25 brought 28% of profits, then in the current 2012 the top 25 applications will bring only 15% of revenue. This trend is reminiscent of Pareto's law (“20% of efforts give 80% of the result”) Of course, not 80% of the profits, but an impressive 68% of revenue will be brought by applications that are outside the Top 100. Journalists from Inside Mobile Apps have already called this income distribution more democratic.
It turns out, if previously the majority of the profits (55%) were brought by the Top 100, then after 2 years the situation changes dramatically. The first hundred applications are predicted to receive income in the amount of 32% percent of the total profit, the remaining two thirds of the income will be brought by applications outside the top list. A vivid proof of this trend is the Death Rally game, which, according to Remedy, earns $ 350,000 a month just in the Top 200.
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This is great news for developers with a limited marketing budget. But do not forget that only the App Store has 650 thousand applications, 400 thousand of which have a zero rating.
If in 2010 the Top 25 brought 28% of profits, then in the current 2012 the top 25 applications will bring only 15% of revenue. This trend is reminiscent of Pareto's law (“20% of efforts give 80% of the result”) Of course, not 80% of the profits, but an impressive 68% of revenue will be brought by applications that are outside the Top 100. Journalists from Inside Mobile Apps have already called this income distribution more democratic.
It turns out, if previously the majority of the profits (55%) were brought by the Top 100, then after 2 years the situation changes dramatically. The first hundred applications are predicted to receive income in the amount of 32% percent of the total profit, the remaining two thirds of the income will be brought by applications outside the top list. A vivid proof of this trend is the Death Rally game, which, according to Remedy, earns $ 350,000 a month just in the Top 200.
')
This is great news for developers with a limited marketing budget. But do not forget that only the App Store has 650 thousand applications, 400 thousand of which have a zero rating.
Source: https://habr.com/ru/post/149399/
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