Business model
Friends,
I would like to talk with you about one business model that has recently been in Russia (because, for example, in the United States for a long time) is gaining momentum.
Let's call it One month - one shop - OMOS.
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Given: ideally, only 1 person with a monthly budget of 25,000 rubles.
Process:
1. There is an idea. For example, sell guns for hunting. We look at WordState, that everything is ok with requests - there is demand.
2. Target Audience is selected and a marketing plan is written (positioning, keywords, texts)
3. Choose a template. Since this is an online store, then we take OpenCart or Joomla + Virtuemart.
4. We buy a template (maximum $ 140 - templatemonster.com or $ 40 on themeforest.net) and order its settings and installations on freelance + removal of bugs (2000 rubles)
5. We buy a domain (600r) and pay for hosting a year in advance (2100 rubles)
6. We are looking for suppliers and goods or ask to make a reliable and hardworking Vasya from Taganrog for 5000 rubles. on freelance.
7. We prepare the Campaign in Yandex Direct and launch it (10,000 rubles).
8. Delivery costs 200 rubles, for which hard-working logisticians at an outsource will deliver and deliver everything. We just need to send them orders. Warehouse can be at home.
9. We pray that in our country the absence of a license to sell weapons will not be inflamed :) (well, we do not even steam at all, because this is just an example)
10. We are waiting for 1 week while spending money on Direct. Is going? Good: we get honest bucks, rest for a week. A week later, repeat the process. Not going? Good. The next day we begin the process.
Ideally, the store runs weekly, in this case costs fall by about 2 times.
The model, of course, is not perfect, but there is a rational link, in my opinion. I would like to hear the opinion of Habrovchan. I give the model to your court: what are the weak points? What would you improve? To make it completely different, and what is considered the only right decision? Well, general comments ...
I would like to talk with you about one business model that has recently been in Russia (because, for example, in the United States for a long time) is gaining momentum.
Let's call it One month - one shop - OMOS.
')
Given: ideally, only 1 person with a monthly budget of 25,000 rubles.
Process:
1. There is an idea. For example, sell guns for hunting. We look at WordState, that everything is ok with requests - there is demand.
2. Target Audience is selected and a marketing plan is written (positioning, keywords, texts)
3. Choose a template. Since this is an online store, then we take OpenCart or Joomla + Virtuemart.
4. We buy a template (maximum $ 140 - templatemonster.com or $ 40 on themeforest.net) and order its settings and installations on freelance + removal of bugs (2000 rubles)
5. We buy a domain (600r) and pay for hosting a year in advance (2100 rubles)
6. We are looking for suppliers and goods or ask to make a reliable and hardworking Vasya from Taganrog for 5000 rubles. on freelance.
7. We prepare the Campaign in Yandex Direct and launch it (10,000 rubles).
8. Delivery costs 200 rubles, for which hard-working logisticians at an outsource will deliver and deliver everything. We just need to send them orders. Warehouse can be at home.
9. We pray that in our country the absence of a license to sell weapons will not be inflamed :) (well, we do not even steam at all, because this is just an example)
10. We are waiting for 1 week while spending money on Direct. Is going? Good: we get honest bucks, rest for a week. A week later, repeat the process. Not going? Good. The next day we begin the process.
Ideally, the store runs weekly, in this case costs fall by about 2 times.
The model, of course, is not perfect, but there is a rational link, in my opinion. I would like to hear the opinion of Habrovchan. I give the model to your court: what are the weak points? What would you improve? To make it completely different, and what is considered the only right decision? Well, general comments ...
Source: https://habr.com/ru/post/149313/
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