During the trial, Apple and Samsung Electronics, the manufacturer of iPhones and iPads, had to uncover many secrets to prove that South Korean competitors took advantage of the company's developments. At the process, Apple representatives talked about the creation of the iPhone and iPad, about the company's strategy and customers, and how the Apple team was formed, The Wall Street Journal writes.
As Apple’s senior vice president of international marketing Phil Schiller said, $ 647 million was spent on advertising the iPhone in the United States, and $ 457.2 million on promoting the iPad.
Central to the discussion was the question of the design of the iPhone and iPad. Apple wants to prove that Samsung copied the devices it has created, while competitors claim that the similarity is minimal, and Apple
inspired Sony to create new devices - the company said in a press release in which, to the judge’s dissatisfaction, includes information that the court refused to consider as evidence.
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The latest version of Apple denied - Apple's senior vice president of software Scott Forstall told the court how difficult it was to develop. According to Forstall, an entire floor was closed for work. Security cameras were installed in the building, and employees were given electronic passes, and a sign with the inscription “Fight Club” hung on the front door (in the famous novel, the club members vow to remain silent).
1000 people worked on the creation of the interface (in total, under Forstall, about 2000).
Apple introduced a number of prototypes of the iPhone and iPad (including the angular model of silver), which showed that copying Sony is out of the question.
Recall, according to the plaintiff - Apple - Samsung sold 22.7 million smartphones and tablets in the United States, receiving $ 8.16 billion in revenue. The devices sold were created using Apple technology, they believe in the company and demand damages in the amount of more than $ 2.5 billion. Samsung did not remain in debt - she accused American competitors of violating five of their patents.