BitTorrent monetizes Peer-2-Peer

The company-inventor of today's most popular Peer-to-Peer network BitTorrent now offers corporate clients to use their proven file transfer technology to stream video over the Internet. BitTorrent DNA (Delivery Network Accelerator) is proposed as an addition to the traditional scheme of content delivery from the broadcaster to the viewer, unloading servers through the decentralization of broadcast sources.

The first to be tested was the Brightcove company, which offers Internet broadcasting services for a number of large media corporations. “Internet TV started with short video clips on sites, but the next step should be a smooth shift from context video to full-screen, full-length program format,” said Brightcove CEO Jeremy Allaire.

Simplified, the essence of DNA is that the servers of the broadcaster's own content delivery network (Content Delivery Network, CDN in the diagram) become the first seders in the P2P network, the rest of whose members are the computers of the content consumers themselves. However, the broadcaster in this case can flexibly manage the created network through a special web interface, redistributing the load between it and its own servers. At the same time, viewers will get into their own hands a stream quality assessment tool (Quality of Sevice or QoS). The broadcaster can take into account both these estimates and the readings of the automatic quality control system, which constantly compares the current network capacity with the required one.