Facebook admitted that 83 million user accounts are fake
A quarterly report released by the company on June 30 states that 8.7% of 955 million active accounts violate Facebook's rules.
Profile type
Share of total
Description
Duplicates
4.8%
accounts that the user maintains in addition to the main account
Wrong
2.4%
profiles of organizations, pets and other inhuman beings
Unwanted
1.5%
fake names; are intended to be used for the purposes prohibited by the terms of service, such as spam
Facebook advertising often works only as a “collection of likes,” and this is not exactly what advertisers need. They are interested in Facebook advertising contact with a well-targeted audience, and for this to be reliable information in user accounts. Customers complain that it is strange that they are “like” by a 13-year-old “manager of a multinational corporation,” who indicated the United States in his profile, but was in Indonesia during the “like”.
Last month, BBC correspondent Rory Cellan-Jones created a fictional company called VirtualBagel to investigate allegations of fake likes. He bought ads and received 3,000 “likes” in a few days. His research showed that the overwhelming number of “likes” of his fictional company originated from the countries of the Middle East and Asia. Many users are clearly fictional, such as "Ahmed Ronaldo" - a user from Cairo who works for the Spanish football club Real Madrid. ')
Last week, the limited press digital distribution company claimed that based on their own analytics system, 80% of their ad clicks on Facebook came from fake users. In a post on their Facebook page, the company said: “Bots load pages and increase our advertising costs. Therefore, we tried to contact Facebook about this. Unfortunately, they did not answer. Do we know who the bots belong to? Not. Do we blame Facebook for using bots to boost relama revenues? Not. Is it strange? Yes". After paying attention to this company, they removed this post and said that Facebook was dealing with their problem.