The Internet remains the fastest growing advertising media.
PriceWaterhouseCoopers published the Global Entertainment and Media Outlook: 2006-2010 report on the development of the global media industry. According to the report, the Internet remains the fastest growing advertising media in the world, and the global online advertising market will reach $ 51.6 billion by 2010 (estimating this PwC market includes not only media, but also search advertising).
According to PwC forecasts, as a result of stable growth that will continue in the next 5 years, in 2010 about 10% of all advertising budgets will be spent on online advertising, whereas in 2002 this share was less than 3%. According to analysts, such a rapid growth in online advertising is due to an increase in the number of users with broadband access and the introduction of appropriate advertising formats (video banners), reports Media Revolution .
According to PwC forecasts, as a result of stable growth that will continue in the next 5 years, in 2010 about 10% of all advertising budgets will be spent on online advertising, whereas in 2002 this share was less than 3%. According to analysts, such a rapid growth in online advertising is due to an increase in the number of users with broadband access and the introduction of appropriate advertising formats (video banners), reports Media Revolution .
')
Source: https://habr.com/ru/post/1489/
All Articles