Universal validator of micromarking in Yandex.Webmaster

Recently webmasters use semantic micromarking more and more often: according to our data, now 10% of runet pages are marked, and this number is constantly growing. And following the popularity of micromarking, the need of webmasters for its additional forms is growing. And not only those supported by Yandex. That is why we decided to make the micro-mark validator in Yandex.Webmaster universal. To begin with, we taught him to check the correctness of all types of markup Schema.org and microdata .

An example of validation markup Product (Schema.org):

Standard Schema.org appeared in 2011 year. This is a set of open dictionaries that allow you to describe entities and objects on web pages for convenient presentation of information in search results and various services. The standard was developed by leading search engines as part of the Schema.org working group. After a while, Yandex joined it and is now taking part in the discussion of new dictionaries and the development of existing dictionaries.
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Like any common markup, Schema.org and microdata can be used not only by search engines, but by any services and projects.

To date, the standard Schema.org describes more than 549 classes - and their number is constantly growing. Some of them are supported by Yandex services. Webmasters can mark up their sites and thus transfer data about the content of sites to Yandex services:

- Organization and Place and the classes inherited from them - for Yandex.References and contact information about the organization;
- ImageObject - for Yandex.Kartenok;
- VideoObject - for Yandex.Video;
- Recipe - for recipes;
- Scholarly Article - for dictionary entries.

Now many popular sites are marked by Schema.org, among them odnoklassniki.ru, rutube.ru, kp.ru, ivi.ru and others. Using microdata, you help search engines correctly display your site in search results. Visitors will see some important information about the site before going to the site - so you will get more referrals for exactly those users that you need.

To start using markup, read the specification . A complete list of data and dictionaries can be found at Schema.org . To simplify the introduction of markup to the site will help a variety of additional tools . And if you already use any tools, plug-ins for CMS, etc., or develop them yourself, please share your interaction experience in the comments.

Fans of Semantic Technologies in Search