📜 ⬆️ ⬇️

Analysis of data on Internet promotion. Where is the key to success?

I hope these few figures and facts will be very useful for internet marketers and businessmen to analyze and search for a niche ...

Thanks to research by AC Nielsen *, data on the level of consumer confidence in network marketing technologies has become available:

Consumer confidence:
1. Rumors and recommendations (including those caused by viral campaigns) 78%
2. Consumer blogs 61%
3. Electronic mailing on request 49%
4. Contextual advertising (and search engine optimization) 34%
5. Banner advertising 26%
')
Comparing them with the aggregated data on the level of demand for network tools among marketers from Forrester Research and Promo ** magazine, we get the following picture:

Use by advertisers:
1. E-mailing - 72-83% (49% trust)
2. Search marketing tools 64% (34% trust)
3. Banner advertising - 44.5% (26% trust)
4. Advertising on blogs - 13-22.8% (61% trust)
5. Viral campaigns - 15.6% (78% trust)

Of course, some figures are taken with certain assumptions, but their order corresponds to my research. This leads to certain thoughts: Do overseas lords invest money there?

And yet, by comparing the level of demand / expectation of advertisers, it is easy to draw conclusions about where the money will be soon and where the Internet will have the highest effect. Including in the Russian sector.

I really hope that this information will be useful to you.
Sincerely, Ilya Patrick Tavli.

* data for April 2007, ** data for May 2007. *** all data for the USA and Canada.
**** the original is on my blog .

Source: https://habr.com/ru/post/14869/


All Articles