What words are used most often in the names of mobile applications on iOS
I wonder what words are most often used in the names of mobile applications? Apparently, Appsfire also became interested in this issue and just gave us the results of a study conducted to determine the most popular words that developers use today in the names of applications. Although some of the results are obvious (for example, app - app), several interesting trends can be understood from the list.
To clarify the situation: we are talking about names, not about metadata and not about descriptions. What is in the names is an important marketing tool, as it helps users not only to find the application in the App Store, but also to find the application later, after installing it on the phone. Based on this analysis (seemingly a small sample - not the total coverage of the 650,000 apps available today on iOS), you can get an idea of ​​which categories of apps are popular, as well as which other descriptive keywords help users keep track of these apps.
')
One of the remarkable points identified by the company is that the developers continue to use the word “free” in the names, even though this is fairly obvious when looking at the price. This indicates that pronouncing this word - “free” - actually helps shoppers understand its meaning. Developers also continue to use “Lite” and “Pro” to distinguish between paid and free versions of applications.
“IPad” (# 4), “iPhone” (# 9), and “HD” (# 1) are also very common because they help customers find out if the app will work on their device. But Appsfire notes that this may also mean that developers are leaning toward creating custom applications for each platform, instead of developing something “universal.” The company notes that only 23% (about 152,000) of all existing applications are universal.
And now the full list:
To clarify the situation: we are talking about names, not about metadata and not about descriptions. What is in the names is an important marketing tool, as it helps users not only to find the application in the App Store, but also to find the application later, after installing it on the phone. Based on this analysis (seemingly a small sample - not the total coverage of the 650,000 apps available today on iOS), you can get an idea of ​​which categories of apps are popular, as well as which other descriptive keywords help users keep track of these apps.
')
One of the remarkable points identified by the company is that the developers continue to use the word “free” in the names, even though this is fairly obvious when looking at the price. This indicates that pronouncing this word - “free” - actually helps shoppers understand its meaning. Developers also continue to use “Lite” and “Pro” to distinguish between paid and free versions of applications.
“IPad” (# 4), “iPhone” (# 9), and “HD” (# 1) are also very common because they help customers find out if the app will work on their device. But Appsfire notes that this may also mean that developers are leaning toward creating custom applications for each platform, instead of developing something “universal.” The company notes that only 23% (about 152,000) of all existing applications are universal.
And now the full list:
- HD - 27,777
- Lite - 21 690
- Free - 18 511
- iPad - 11 313
- Pro - 9 024
- Guide - 8 361
- Mobile - 7 695
- App - 6,142
- iPhone - 5 441
- Game - 5 377
- Travel - 4 851
- Radio - 4 633
- World - 4 504
- Map - 4 351
- Dictionary - 4 220
- Edition - 4 198
- Calculator - 4 164
- Kids - 3 852
- English - 3 680
- News - 3 611
- Book - 3,254
- Magazine - 3 009
- Photo - 2 957
- Puzzle - 2 835
- Music - 2 764
Source: https://habr.com/ru/post/148605/
All Articles