Yandex plans to capture more than 20% of the Turkish market in 5 years

Yandex is ready to provide tough competition to Google , which now dominates the Turkish market. According to Hürriyet Daily News , this was announced by the new head of Yandex Turkey Mehmet Ali Yalcindag.

“When Google turns around, it will see a friendly, but rapidly approaching Yandex, coming on its heels,” said Yalchindag.
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“Even if we don’t make an effort and sell or launch our products, I believe that within three to five years we will capture from 15 to 20 percent of the Turkish market,” added Yalcindag. Nevertheless, Yalchindag believes that the young and dynamic team of Yandex will be able to grab an even bigger piece of cake.

Advertising will be the main source of revenue for Yandex in Turkey. According to Yalchindag, as soon as the company captures a certain share of the Turkish market, it will present its advertising products.

Yandex launched its portal in Turkey last year, also opening its office in Istanbul. Yandex’s strategy differs from Google in that the company enters the national markets separately, seriously studying local peculiarities and essentially launching a new product there.