“Autofocus” on “Direct”: first results
In April , Yandex.Direct offered all users the function of automatic optimization of key phrases. There were many who wished to shift the routine work to the program - the “Autofocus” function was included in more than 30% of the running advertising campaigns on “Direct”.
Over two months, more than 50,000 phrases were “automatically focused”, impressions for which were on the threshold of shutdown or were already turned off for a low CTR. Interestingly, for 2/3 one clarification was enough for ads to appear with reasonable clickability. As a rule, these were too “broad” phrases that “Autofocus” was optimized by adding a couple of specifying negative keywords. The remaining phrases were re-clarified, or were deemed irrelevant and were no longer specified.
Over two months, more than 50,000 phrases were “automatically focused”, impressions for which were on the threshold of shutdown or were already turned off for a low CTR. Interestingly, for 2/3 one clarification was enough for ads to appear with reasonable clickability. As a rule, these were too “broad” phrases that “Autofocus” was optimized by adding a couple of specifying negative keywords. The remaining phrases were re-clarified, or were deemed irrelevant and were no longer specified.
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Source: https://habr.com/ru/post/1483/
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