AKAR predicts the growth of the Internet advertising market 10 times by 2010
The Association of Communication Agencies of Russia estimates the online media advertising market in 2005 at $ 50 million. The total volume of the market in 2005, including contextual advertising, according to AKAR, is $ 85 million, reports Media Revolution .
The report “Forecast of development of the media advertising market in Russia for the period up to 2010” (MS Word file) formulated very optimistic expectations regarding the growth of the Internet advertising market. So, in 2010, according to ACAR, the volume of the media part of the market will be $ 500 million, and the total amount (including contextual advertising) - $ 700 million.
The fastest (70%) growth of budgets for online media advertising is expected in 2006, and by 2010 the share of the Internet in advertising budgets will be almost 5%.
The report “Forecast of development of the media advertising market in Russia for the period up to 2010” (MS Word file) formulated very optimistic expectations regarding the growth of the Internet advertising market. So, in 2010, according to ACAR, the volume of the media part of the market will be $ 500 million, and the total amount (including contextual advertising) - $ 700 million.
The fastest (70%) growth of budgets for online media advertising is expected in 2006, and by 2010 the share of the Internet in advertising budgets will be almost 5%.
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Source: https://habr.com/ru/post/1478/
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