RIM CEO: BlackBerry 10 porting is good
Last week, the head of RIM, Torsten Heins, casually noted that nothing bad was happening to the company — everything was going according to plan. It is unlikely that investors who bought RIM shares at $ 140 apiece and now can sell them for less than 10 agree with him, and company managers who have lost their personal plane . But Heinsu is hardly interested in their opinion and he continues to do a good face, in particular, yesterday he noted that the transfer of BlackBerry 10 to 2013 is an absolutely normal thing for RIM.
His explanation for what is happening is that if the company launched smartphones on BlackBerry 10 at the end of the year, it would have to face strong competition in the holiday season. According to him, this is the period when the flagship devices are fighting with each other for the attention of users. “Product launches in the first quarter are quite successful,” said Heins. In an interview, he noted that carriers need a third viable platform as an alternative to iOS and Android, and he sees no reason why BlackBerry should not become it. Why not take this place Microsoft system, he did not tell.
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The question is whether RIM will live to 1 quarter. S & P analyst James Moorman, for example, is concerned about the demand for the company's devices in anticipation of the launch of BlackBerry 10. RIM will not introduce any new devices for six months and the demand for current models, at least in North America, will fall and fall in the coming months. However, in emerging markets, cheap BlackBerry models remain popular and can support the company by expanding the market for BlackBerry 7 devices. And BlackBerry 7, he believes, is quite competitive in the market.
In short, the head of RIM mentioned the new devices. One of the new smartphones will be with a physical keyboard, the second with a virtual one. According to him, the company will focus just on the latter, since the demand for QWERTY-smartphones is not growing.
His explanation for what is happening is that if the company launched smartphones on BlackBerry 10 at the end of the year, it would have to face strong competition in the holiday season. According to him, this is the period when the flagship devices are fighting with each other for the attention of users. “Product launches in the first quarter are quite successful,” said Heins. In an interview, he noted that carriers need a third viable platform as an alternative to iOS and Android, and he sees no reason why BlackBerry should not become it. Why not take this place Microsoft system, he did not tell.
')
The question is whether RIM will live to 1 quarter. S & P analyst James Moorman, for example, is concerned about the demand for the company's devices in anticipation of the launch of BlackBerry 10. RIM will not introduce any new devices for six months and the demand for current models, at least in North America, will fall and fall in the coming months. However, in emerging markets, cheap BlackBerry models remain popular and can support the company by expanding the market for BlackBerry 7 devices. And BlackBerry 7, he believes, is quite competitive in the market.
In short, the head of RIM mentioned the new devices. One of the new smartphones will be with a physical keyboard, the second with a virtual one. According to him, the company will focus just on the latter, since the demand for QWERTY-smartphones is not growing.
Source: https://habr.com/ru/post/147638/
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