Why the leaders of mobile content companies do not download ringtones

Very interesting results showed a survey of managers of companies that sell mobile content - ringtones, wallpapers, mobile games and the like. So, it turned out that more than half of the respondents themselves never buy such “goods”. The survey of managers was conducted at the MoCollywood specialized mobile content conference in London.

It is known that the mobile content market has grown to hundreds of millions of dollars and is considered very promising. Why don't the managers themselves spend the day on end, selflessly downloading fresh ringtones and participating in SMS quizzes that they constantly advertise both on television and on the Internet?

Perhaps the reason is that now there is no mobile content on the market that would interest a serious adult audience. Mobile content, with rare exceptions , is aimed at teenagers, and the reasons for such a lack of market are not entirely clear.