A camera to help marketers?
Actually, this is not about cameras, but about the video surveillance system and determining the age and gender of the observed FieldAnalyst, developed by NEC. The thing is quite simple and, as it turned out, effective. The camera takes, and the software processes the face image and compares it with the samples in the database, calculating the sex and age of the person.
The question is - what is it for? Moreover, NEC does not position its new product as a system for searching for criminals or individuals like Osamu Bin Laden. It turns out that FieldAnalyst will have to place, for example, in supermarkets. Set up cameras, install software and start exploring your customers. Here, say, older ladies 55 years old. What time of the day are they in store the most? When do they go grocery shopping? And when they look in the department of household chemicals? All these data can be processed and a marketing plan can be drawn up on their basis.
An example is given for a reason. Immediately after the announcement of the novelty, she was not only interested but also purchased and installed several Japanese supermarkets.
The FieldAnalyst system costs $ 19,000. But ... despite the fact that the cameras do not record the images of people, and the system does not store data about specific people, would the buyers not consider such actions on the part of supermarket owners to violate their privacy? In the case of Asian countries it may not be. But if you deploy FieldAnalyst in some large American store ...
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via News.com
The question is - what is it for? Moreover, NEC does not position its new product as a system for searching for criminals or individuals like Osamu Bin Laden. It turns out that FieldAnalyst will have to place, for example, in supermarkets. Set up cameras, install software and start exploring your customers. Here, say, older ladies 55 years old. What time of the day are they in store the most? When do they go grocery shopping? And when they look in the department of household chemicals? All these data can be processed and a marketing plan can be drawn up on their basis.
An example is given for a reason. Immediately after the announcement of the novelty, she was not only interested but also purchased and installed several Japanese supermarkets.
The FieldAnalyst system costs $ 19,000. But ... despite the fact that the cameras do not record the images of people, and the system does not store data about specific people, would the buyers not consider such actions on the part of supermarket owners to violate their privacy? In the case of Asian countries it may not be. But if you deploy FieldAnalyst in some large American store ...
')
via News.com
Source: https://habr.com/ru/post/14762/
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