RIM sells aircraft and invests in BlackBerry developers

The company Research In Motion (RIM) invests $ 100 million (the plane costs 6.5, so not at his expense) in the development of the developer community for the BlackBerry platform. The first question that comes to mind is: “Is it too late?”, Writes TechCrunch .



Having lost 95% of its market share since 1998, this June RIM adopted a plan to cut spending by $ 1 billion by the end of the fiscal year. The company began to liquidate assets and even decided to sell one of its planes (this is it in the photo; if you have an extra $ 6.5 million, you can buy it ).



According to TechCrunch , RIM recognizes that investing in a developer community is the best chance for the company to make the upcoming Blackberry 10 release a success.

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RIM has lost a large number of corporate users, but Blackberry still has fans. To restore and develop its community, the company will launch several programs to attract developers to the BlackBerry platform. For example, a developer can get 10 thousand dollars to develop a paid application, provided that it brings at least 1000 dollars in the first year.



RIM also began distributing BlackBerry 10 Alpha to developers. The device is a prototype used by RIM engineers within the company. RIM plans to distribute 12 thousand of these phones.



The company will also increase its development team from 40 to 130 people by the end of the quarter and revive its BlackBerry developer certification program to “ensure that developers have the skills and information necessary to develop for the BlackBerry platform.”