Internexus will sell online advertising in RuNet
Agency IMS Group, specializing in BTL-advertising, announced its entry into the market of online advertising. Together with the British agency Unanimis Group Ltd. it creates a joint venture Internexus, which will sell online advertising in RuNet, according to the newspaper Kommersant .
The company Internexus, in which 60% of the shares will be owned by IMS and 40% - by Unanimis, intends to begin selling online advertising in Russia and Turkey in July. The company expects to receive exclusive contracts for the sale of media (banner) advertising on the pages of leading portals, including those for which it is not the main source of income, for example, online stores.
“Our task is to attract advertisers to such resources,” says Alexander Utochkin, leading economist at the IMS Group. According to him, Unanimis will provide the new company with its technologies, in particular, software for measuring the effectiveness of advertising campaigns on the Internet. In turn, IMS will provide Internexus with operating capital. The amount of investment in the project Utochkin refused to name.
The company Internexus, in which 60% of the shares will be owned by IMS and 40% - by Unanimis, intends to begin selling online advertising in Russia and Turkey in July. The company expects to receive exclusive contracts for the sale of media (banner) advertising on the pages of leading portals, including those for which it is not the main source of income, for example, online stores.
“Our task is to attract advertisers to such resources,” says Alexander Utochkin, leading economist at the IMS Group. According to him, Unanimis will provide the new company with its technologies, in particular, software for measuring the effectiveness of advertising campaigns on the Internet. In turn, IMS will provide Internexus with operating capital. The amount of investment in the project Utochkin refused to name.
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Source: https://habr.com/ru/post/1474/
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