New branding for Microsoft
Designer Andrew Kim (Andrew Kim) for three days created from scratch branding for Microsoft : take it and use it.
According to the author, Microsoft has a legendary brand, but it does not match the progressive image. On the contrary, this brand is dragging the tail of unpleasant associations from the past, which do not help the promotion of Windows Phone and Surface at all. The new brand is based on science fiction, the futuristic development of the human species, space exploration and the promise to “bring the future today” (a promise made, a promise kept).
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The new logo, invented in 2012, has changed quite radically, but still is not able to completely obscure the past.
In general, the image of the window in the future does not fit well with hardware devices from a visual point of view, the author believes.
Instead, Andrew Kim proposes to use a fundamentally different form - slate.
According to the author, Microsoft has a legendary brand, but it does not match the progressive image. On the contrary, this brand is dragging the tail of unpleasant associations from the past, which do not help the promotion of Windows Phone and Surface at all. The new brand is based on science fiction, the futuristic development of the human species, space exploration and the promise to “bring the future today” (a promise made, a promise kept).
')
The new logo, invented in 2012, has changed quite radically, but still is not able to completely obscure the past.
In general, the image of the window in the future does not fit well with hardware devices from a visual point of view, the author believes.
Instead, Andrew Kim proposes to use a fundamentally different form - slate.
Source: https://habr.com/ru/post/147186/
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