Microsoft strategy: to take someone else's managers
Steve Ballmer, executive director of Microsoft, said that his company's main task is to conquer new markets: from online music to video games and online advertising. Only due to this, the world's largest IT-corporation can continue its growth. How to achieve in practice such diversification? Only one way: by aggressively luring away managers from other companies, inviting them to key positions.
Many IT companies, including Microsoft in the past, have become accustomed to “cultivate” directional managers within the company from ordinary employees. However, new challenges require a new strategy.
The first hired division heads were Brian McAndrews and Don Mattrick, who were among the top managers of the online advertising and video game departments, respectively. The first came with the purchase of aQuantive for $ 6 billion (the largest transaction in the history of Microsoft), and Don Mattrick previously worked at Electronic Arts and worked at Microsoft with paid advice.
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via CareerJournal
Many IT companies, including Microsoft in the past, have become accustomed to “cultivate” directional managers within the company from ordinary employees. However, new challenges require a new strategy.
The first hired division heads were Brian McAndrews and Don Mattrick, who were among the top managers of the online advertising and video game departments, respectively. The first came with the purchase of aQuantive for $ 6 billion (the largest transaction in the history of Microsoft), and Don Mattrick previously worked at Electronic Arts and worked at Microsoft with paid advice.
')
via CareerJournal
Source: https://habr.com/ru/post/14690/
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