How many times did the user run your program?

Localytics, the largest developer of tracking modules for mobile applications, collects data from 300 million smartphones and tablets. A few days ago the company published part of the general statistics for the entire subscriber base , some figures are very curious - at least they have not been seen before.

The first diagram shows the number of times the user starts each application. The number of programs (more precisely, installations) that are launched only once has decreased from 26% to 22% in a year.


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On the other hand, the percentage of applications that went into long-term use (11 or more launches) increased from 26% to 31% over the year.

The Localytics module works only in a separate program and can not say anything about the total number of applications on the phone. But there are data from Nielsen polls, which indicate an increase in the average number of applications on each device from 32 to 41, and their share in user time consumption increased from 73% to 81%, leaving the browser with crumbs.



Thus, there is a clear strengthening of the position of mobile applications in the lives of users. The number of applications on each smartphone / tablet is growing rapidly, their quality is also increasing, and users spend more and more time with them. What can I say, if the browser on mobile devices takes up only 19% of the user's time - the rest goes to applications.

According to Localytics statistics, applications for iOS are one and a half times more likely to go into "long use" than applications on the Android platform (35% vs. 23%). Unfortunately, Localytics specialists cannot explain why such a significant difference is observed. They suggest that this is due to the duration of use of the device itself .