Google's advertising budget exceeded $ 2 billion

Somehow, imperceptibly, Google has become one of the world's largest advertisers: in 2011, global advertising costs for Internet companies doubled to $ 1.5 billion , and if you add the advertising budget of the acquired Motorola Mobility Holdings, you get $ 2.104 billion. from the point of view of logic, this is a paradoxical fact, because Google owns the largest advertising platform. Youtube can be viewed as one giant television channel, the largest in the world. Despite this, the company spends 4.1% of its revenues on advertising, and this share continues to grow.

Imagine that the most popular TV channel in Russia (some “First” channel) begins to advertise its services on all the other small TV channels, including “Dozhd” and Russia Today. Agree, it would look weird. But something like this is done by Google, trying to convey its message to absolutely all users.

The AdAge publication writes that in 2011, Google first hit the top 100 largest advertisers in the United States, jumping directly to 34th place. This is the second year in a row when Google doubles its advertising budget: the same was observed in 2010.

Google’s advertising costs relative to revenue
2009: 1.5%
2010: 2.6%
2011: 4.1%
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In the form of 10-K for December 2011, it is stated that in 2012, the company again plans to increase the advertising budget.

Motorola Mobility Advertising Expenses
2009: 2.4%
2010: 3.4%
2011: 4.3%

Google is one of the four Internet companies in the list of the top 100 advertisers.

Amazon: $ 1.4 billion in 2011, $ 890 million in 2010, $ 593 million in 2009. Advertising budget in the US $ 778 million in 2011 (+ 60%).

eBay: $ 977 million in 2011, $ 808 million in 2010, $ 800 million in 2009. Advertising budget in the US $ 460 million in 2011 (+ 24%).

Expedia: $ 796 million in 2011, $ 694 million in 2010, $ 622 million in 2009. Advertising budget in the US $ 461 million in 2011 (+ 27%).