Runetology (152): Head of Slon.ru Maxim Kashulinsky

Maxim Kashulinsky about what kind of content users need, whether Slon.ru pays off, how to create a successful brand in the business press from scratch, how much you can earn from the media, as well as many other things.


Interview with a guest:

• “Slon.ru is an elephant on four legs. The first is the main site. The second is “Quick Slon”. The third is an iPad magazine. The fourth leg, while we choose. "
• How can a novice journalist evolve from a newbie to a chief editor of Forbes?
• What is fundamentally different work in the "paper" from working online?
• “We all try something, we all look for new forms, but I don’t believe that only one form will be found, and only in this way will they transmit information in the 22nd century.”
• Is it worth creating a new competitor to Kommersant and Vedomosti?
• How to survive the modern media in an era of tough competition and free content?

Download file (41.9 MB / 01: 01: 01 MP3, 96 kbps)
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