What are the most promising new gTLDs?
Today, Sedo, the largest company providing services for buying and selling domains and websites, has published an analysis of the prospects for new top-level domains. The author of the analysis is Tis Lindenthal, an economist and researcher of the domain industry. He also holds the position of price manager for Sedo and is the creator of idnx, the domain price index.
The results of this study will help determine which of the new top-level domains is the most advantageous to invest your time and material resources.
“Many factors can make a domain unique, and these factors are difficult to correlate with each other, but analysis of hundreds of thousands of domain transactions in the Sedo market has allowed us to develop effective methods for assessing the domain as real estate and identify the factors that have the strongest influence on the cost of domains ... New domains Top level are not special. These are only “regular domains on steroids,” and the same methods of assessment should be applied to them as to any other domain names, ”writes Lindental.
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The prospect of a domain is determined by a formula that takes into account the five criteria that most affect the value of the domain:
1.Number of applicants for new gTLDs
2. The number of Google search results for keywords that are included in the domain name.
3. Expected “cost per click” in advertising services, if you enter the domain name in them as a keyword.
4. The number of registered domains in the zone. COM, which include the name of the new gTLD, located at the end. For example, the domain MyShop.com, can be compared with the future domain My.Shop.
5.Number of pre-registrations in new zones according to UnitedDomains.com
The “importance” of each of the criteria was determined by the method of regression analysis based on many years of experience in selling domain names in Sedo.
Here are the ten most promising new domains according to the research results:
1. SHOP
2. WEB
3. SITE
4. MUSIC
5. HOTEL
6. ONE
7. BLOG
8. ECO
9. SPORT
10. LOVE
The full text of the study can be found here .
The results of this study will help determine which of the new top-level domains is the most advantageous to invest your time and material resources.
“Many factors can make a domain unique, and these factors are difficult to correlate with each other, but analysis of hundreds of thousands of domain transactions in the Sedo market has allowed us to develop effective methods for assessing the domain as real estate and identify the factors that have the strongest influence on the cost of domains ... New domains Top level are not special. These are only “regular domains on steroids,” and the same methods of assessment should be applied to them as to any other domain names, ”writes Lindental.
')
The prospect of a domain is determined by a formula that takes into account the five criteria that most affect the value of the domain:
1.Number of applicants for new gTLDs
2. The number of Google search results for keywords that are included in the domain name.
3. Expected “cost per click” in advertising services, if you enter the domain name in them as a keyword.
4. The number of registered domains in the zone. COM, which include the name of the new gTLD, located at the end. For example, the domain MyShop.com, can be compared with the future domain My.Shop.
5.Number of pre-registrations in new zones according to UnitedDomains.com
The “importance” of each of the criteria was determined by the method of regression analysis based on many years of experience in selling domain names in Sedo.
Here are the ten most promising new domains according to the research results:
1. SHOP
2. WEB
3. SITE
4. MUSIC
5. HOTEL
6. ONE
7. BLOG
8. ECO
9. SPORT
10. LOVE
The full text of the study can be found here .
Source: https://habr.com/ru/post/146078/
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