Runet Today, June 18, 2012 Issue Experts: Arkady Sandler, Ilya Dronov

In the studio “Finam FM” - Arkady Sandler, founder and head of Essential Commerce, and Ilya Dronov, head of LiveJournal Russia. Together with the moderator, Maxim Spiridonov, they talk about new top-level domain names, about Facebook’s advertising technology experiment, about closing Apple’s social network, and about a new advertising tool that appeared on Skype.

1. On June 13, the international non-profit organization ICANN published a list of applications for registration of top-level domain zones.

- What are the prospects for new domain zones?
- Who submitted the most applications for new first-level domain names?
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2. The social network Facebook is testing a real-time advertising service.

- What is Facebook going to use the new tool for?
- How will this affect the value of the company's shares?

3. The Ping Music Social Network owned by Apple will cease to exist in the fall of 2012.

- How will this affect other music-oriented social networks - on Last.fm, MySpace?
- What are the prospects for thematic social networks?

4. The VoIP telephony service Skype will start to show visual advertising during calls without its own video stream.

- What is the best way to monetize such instant messengers like Skype and ICQ?
- Are there really free Internet services?

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