Google launched the Trusted Stores service in full

At the end of April, Google tested the service of assessing the reliability of online stores. Today, this service has already been launched in full, the test was successful. It is worth recalling that Trusted Stores , according to the plan, allows the buyer to obtain information about the reliability of a particular online store, and this information is based on the feedback from other people. Reliable stores will be issued a sticker "Trusted Stores", which will be visible in the search results opposite the name of the resource (for example, when the user searches for any product).

Thus, users who buy any goods and / or services on the Web will be able to sift out offers of not very reliable companies faster, leaving only those companies that can be trusted in stock. Interestingly, for stores that have received the title of "Trusted Stores", additional statistics are also provided.
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In the program, under the conditions, can not participate those resources that sell pornography, all sorts of drugs (and prohibited, and those that should be issued solely on prescription) and some other resources.

To analyze the reliability of one company or another, Google will use both user feedback and its own data based on its statistics collection systems. In order to receive the “Trusted Stores” badge (or, accordingly, refusal to receive the badge), data collection from the online store site will be conducted within 28 days.

But Google left the most interesting thing for later: the fact is that a corporation within its program will work as an intermediary. So, the buyer gives Google a certain amount, the cost of the purchase or part of the cost, and the store operating under the "Trusted Stores" receives this money after delivery of the goods / services to the buyer.

Via pcworld