Google has applied for the registration of the domain .lol
In 2008, ICANN announced a program to increase the number of generic top-level domains. In total, ICANN received about 1900 proposals, among them were applications from Google.
All the domains for which the corporation applied for, she divided into four categories:
Trademarks such as .google
Domains associated with the main business, such as .docs
Domains that may be useful to users, for example .youtube
Domains that they believe have an interesting and creative potential: .lol
“We are just starting to explore this potential source of innovation on the Web, and we are interested to see how new top-level domains will evolve in the existing TLD environment. By opening a wider choice for domain names on the Internet, we hope that people will find opportunities for more diverse activities in cyberspace, ”wrote the main preacher of the Internet, the Vint Cerf.