Holodilnik, Liebherr, Rambler

Today, a huge flash banner (728 * 90) of one of the leading online stores of the Holodilnik.Ru Runet was seen at the most prominent place on the main page of the Rambler portal. Liebherr refrigerators are offered for sale at special summer prices, but the banner just leads to the main page of the online store, Liebherr products are certainly on the Holodilnik.Ru main page, but in my screen resolution this block is visible only in the 2nd window. I think because of this, the effectiveness of such advertising is somewhat reduced, since more correctly, in my opinion, it would be to drive traffic to a special promotional page, well, or release the top of the Holodilnik.Ru main page for posting information about Liebherr.

As a result of this advertising campaign, the daily audience of the online store site has significantly increased and exceeded 15,400 visitors at 21:40 Moscow time. (readings Rambler's Top100). This is a very significant increase, because on average, Holodilnik.Ru receives 6-7 thousand visitors per day. The cost of the transition clearly exceeded $ 1, taking into account the sickly price of Rambler.

Separately, I note that judging by the readings of the online order counter on the Fridge site, the huge increase in attendance did not lead to a significant — also severalfold — increase in the number of completed orders.
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Conclusion: a good image company for Holodilnik.Ru.