Startup franchise

How can a startup, especially a beginner, quickly conquer the world? Usually, large, very large investments are needed for scaling. But even with a decent investment, the entire market is difficult to reach. In part, this problem gives rise to regional clones of any successful projects. With a large investment, the primary project may even buy up its successful clones, as Grupon did. Which is also in some sense a scaling strategy. The question is its effectiveness.



In this regard, it is interesting to consider the franchise of Internet services. Why the option is not common when the service on a contractual basis provides those who want their site, brand, business model for development in other regions. This way of development of the project looks faster and more efficient than the search and attraction of large investments. Although probably not all this fits. Apparently suitable for those who have a business model implies some kind of bundle with offline. Actually offline is usually a regionally attached thing. And we need the ability to divide profits into regional components.



PS Originally published this text on StartupPoint, but suddenly realized that Point had changed its orientation purely to startups. Therefore, content things out there inappropriate to write. Moving to Habr :)