So.cl: Microsoft's Search Engine

A week ago, an article appeared on Habré “ So.cl: Microsoft’s social network based on social search, ” and I believe that after reading this article, I get the wrong impression about this service. I registered for So.cl, and got acquainted with the " about " page and my opinion - So.cl is not a social network, but a social search engine .

So.cl is not a social network

In my mind, the main argument for this statement is the partnership between Microsoft and Facebook. Can a partnership exist when the first partner develops a competitor analogue of the second partner? I think not.
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A social network is a lot, but the main thing is you and your friends, your interests with friends, your photos with friends, and your communication with friends. There are no friends here, there are fowers. Your interests are not here, there is something interesting for you. So.cl doesn't look like a social network, it looks more like Twitter and Pinterest combined, plus Bing is inside. “So.cl uses the Bing product. „

So.cl - social search engine

In this project there is an opportunity to communicate with people, but these are not personal messages, these are comments or a chat, the topic of which is the found result, which was “hacked”.

“So.cl is not meant to replace the full-featured search and social networking tools. It is an experimental research project. "

Transfer:
So.cl is not intended to replace existing full-featured search and social networks. This is an experimental, research project, using a minimal set of functions that help to combine search with a social network for the purposes of expressing and sharing ideas with rich visual collages of organized interests.

Found results you share with people, and the search combines the search for social networks (seemingly only facebook) and "classic" search.

So.cl - an innovative project

Even Microsoft says that So.cl is not intended to replace the existing full-featured search. Not intended, but it can be.

I liked how the haberauser Begetan said: “Social networks have become the quintessence of the community idea”. And this is indeed the case. But So.cl does not violate this idea, it complements it. Since this is an experimental project, this search engine is looking for the words and thoughts you need, and among the one billion people themselves (I exaggerated, but it looks more convincing), and learn to look better. And I believe that Microsoft and Facebook can teach this. But communication will take place in social networks.

After the article " Why I left Google ", it is clear that Google socializes all its services and, most importantly, its search. And the author writes, “It scares me when Gmail shows ads based on what I write in letters. I don’t want my search results to contain the gossip of Google+ posters (or Facebook or Twitter). ”But in So.cl there is a clear distinction between full-featured search and“ social-personal ”search. It seems to me, or Microsoft implemented the idea more correctly than Google?

Thank you all for your attention.