Avni Sha, Product Director
We all know how difficult it is sometimes to choose a good place for an event, be it a romantic date or an evening with friends over a cup of coffee. Therefore, when choosing, we are so important proven recommendations - primarily from relatives or friends.
Today, we are launching the
Google+ Addresses feature - an easy way to find information about various places and share it with friends. The new feature uses Zagat ratings data as well as recommendations from your Google+ friends. Google+ addresses are integrated into Search, in regular and mobile Maps, and, of course, on Google+, where a special tab has appeared. So it will be easier for you to find the information you need, no matter what Google service you are currently using.
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Information about places of interest in Google productsIn the Addresses tab, located on the left side of the Google+ window, you can search for the right places by name or select one of the suggested options. Clicking on the icon of a restaurant or, for example, a museum, you will be taken to the corresponding page on Google+. It contains photos, reviews of your friends, ratings and reviews of Zagat, as well as other useful information about the institution (address, opening hours, etc.).
The
Google+ Address feature is integrated into Google products that you use every day - in Search and in Maps. It is also available on Google Maps for Android mobile devices. And soon, owners of smartphones based on iOS will be able to receive all the necessary information about various places for leisure, no matter where they are!

Right decisions with ZagatAfter
Zagat became part of Google last fall, we are working together to expand the search capabilities for local reference information. For more than 30 years, Zagat has received information from users about tens of thousands of establishments and, based on them, makes up ratings. Zagat data is now displayed on Google+ local pages.

Any institution in the service of Google+ Addresses is rated Zagat.
The 30-point rating scale takes into account all the parameters of an institution so that you can make the right choice. For example, in the ratings of a restaurant with excellent cuisine, but with unremarkable decor, you can see 26 points on the Food scale and 8 points on the Decor scale. Thus, you will conclude that this is not the best place for a romantic date.
Feedback and recommendations of familiar people you trustYour friends are aware of your preferences, and perhaps share them. That is why their opinions about different places are very important. For example, if you are looking for [sushi] in Google+ Addresses, then among the results you can see your friend’s positive feedback about a nearby Japanese restaurant. And if you’re searching Google Search or Google Maps where you can buy a gift for your sister, you can easily get her review of your favorite store.
You can also share your own experiences and upload photos, helping your friends find the most suitable place to relax. Your reviews and photos are also taken into account in the aggregated data about the establishment, available to other users. The more actively you use Google+ Addresses, the more useful this function becomes for your friends, relatives and all other users.

We hope that the
Google+ Address function will help you find amazing places, both near the house where you lived for a long time and in a city that you only want to visit.
Today we are only taking the first step, and in the coming months you will see more updates. If you are a business owner, you can continue to change and supplement information about your company
here . We are working to make it even easier for entrepreneurs to manage their data with Google and they can take full advantage of the social features available on Google+ local pages.

