Runetology (149): publisher Woman.ru Inessa Gaevskaya

Inessa Gaevskaya on the Internet for women from different points of view - business, culture, sociology, the specifics of Runet’s female audience, the most profitable topics, site requirements for a female audience, how many men read women's magazines, and much more.


Interview with a guest:

• "The number of women on the Internet will not dramatically increase."
• What is the difference between the print sales model and online publications?
• Is the statement true: “Those who need image and recognizability go to the press, and those who need to calculate the result go to the Internet”?
• “When we started working on the Internet, it became clear that the entire experience of the journalism department should be overestimated and developed.”
• Is female internet a profitable topic?
• Social networks against specialized portals for women: who will win the war for attention?

Download file (37.6 MB / 54: 42 MP3, 96 kbps)
Listen to previous episodes and subscribe to an RSS podcast.
Facebook page on “Runetology”