Halo 3 Sales Started

On Wednesday around the world, including in Russia, sales of the half-awaited and half-devilishly promoted third (and final) part of the Microsoft Halo game series began. Exactly at 8 pm in the Evropeisky shopping center in Moscow, Halo 3 lay down on the shelves and began to go out on the hands of the not too many XBox 360 gaming console fans in our country. In addition, the first 300 customers received exclusive T-shirts, as if joy from owning this really impressive game industry would be incomplete without it.

In the United States, the game began to sell a day earlier, before setting a sales record for pre-orders, having removed its predecessor, Halo 2, from the pedestal. This once again testifies to the unique ability of Microsoft marketers to heat up interest in their not yet released products.

However, it was not without its troubles (lovers of cosyological theories, perhaps, can safely assume that troubles were planned to create an additional informational basis). A few hours after the start of sales in America, the news spread through blogs and forums that the packaging of a special expensive limited edition (Limited Edition) is scratching the game disc. To calm excitement, on the same day, Microsoft offered a free exchange of damaged disks.