Adme.ru Buys Western Advertising Website
The most famous advertising project in RuNet - Adme.ru - continued its movement to the West, acquiring Coloribus.com .
According to marat project leader Marat Mukhametov, the experience of Advertolog.com , which was opened not so long ago, showed that a paid subscription to information is more profitable than simple placement of contextual advertising. That is why it was decided to increase the activity in this direction.
Coloribus.com was launched in 2004. His audience - English-speaking experts in the field of advertising. The project is known, first of all, thanks to the Collection of coincidences (there is a similar Russian-language collection on Adme.ru). The collection is a good factor, daily attracting a new audience to the site.
As a result of the transaction, the Adme.ru team is going to develop the project as a resource, where you can find a large and easy-to-use collection of various matches in advertising, as well as advertisements by industry. These advertising analysis tools are in demand among advertising agencies.
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Marat Mukhametov notes that it is almost impossible to compete with Western "monsters", so Adme services are essentially international: "Both Western and Russian advertisers are looking for about the same thing, so there is nothing ingenious in providing them with such a tool."
At the moment, on Advertolog.com - not a very large audience, because This is a closed service for a fairly limited number of users. However, according to the project manager, sales are made daily. “I’m not going to hide the fact that it’s very difficult for us to advertise and develop it from here, and there’s almost no experience in this area, so we pin some hopes on acquiring Coloribus.com: this project is much better known,” Marat Mukhametov says.
According to marat project leader Marat Mukhametov, the experience of Advertolog.com , which was opened not so long ago, showed that a paid subscription to information is more profitable than simple placement of contextual advertising. That is why it was decided to increase the activity in this direction.
Coloribus.com was launched in 2004. His audience - English-speaking experts in the field of advertising. The project is known, first of all, thanks to the Collection of coincidences (there is a similar Russian-language collection on Adme.ru). The collection is a good factor, daily attracting a new audience to the site.
As a result of the transaction, the Adme.ru team is going to develop the project as a resource, where you can find a large and easy-to-use collection of various matches in advertising, as well as advertisements by industry. These advertising analysis tools are in demand among advertising agencies.
')
Marat Mukhametov notes that it is almost impossible to compete with Western "monsters", so Adme services are essentially international: "Both Western and Russian advertisers are looking for about the same thing, so there is nothing ingenious in providing them with such a tool."
At the moment, on Advertolog.com - not a very large audience, because This is a closed service for a fairly limited number of users. However, according to the project manager, sales are made daily. “I’m not going to hide the fact that it’s very difficult for us to advertise and develop it from here, and there’s almost no experience in this area, so we pin some hopes on acquiring Coloribus.com: this project is much better known,” Marat Mukhametov says.
Source: https://habr.com/ru/post/14451/
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