"Poster" is preparing to spend money "Prof-Media"
Publisher of the magazine “Afisha” - the company “Afisha Industries” plans to acquire one of the largest portals devoted to the club theme - NightParty.ru .
Rumors about selling NightParty go not the first week. The offer to purchase was made to several companies, but the main contender for the site was Afisha, which is still not actively working in terms of covering the subject of night clubs. Due to the acquisition of such a powerful resource, Afisha plans to reach a fairly profitable market segment: the audience of nightclubs spends a lot of money on entertainment and at the same time actively uses the Internet, so advertisers are interested in powerful network sites where this audience lives.
NightParty.ru, the first version of which appeared in 2003, is a club community: in addition to the standard for such sites, posters, photo reports and news, users can search for friends among registered members, join communities, publish their photo reports, etc. P. The daily audience of the site is about 16.000 visitors, most of whom are Muscovites. Regional sections NightParty open to St. Petersburg, Yekaterinburg, Kazan, Samara and other major cities, but the position of the portal in the regions is not so strong.
In the past few months, the portal has lost its position, largely due to technical problems. Thus, “Afisha”, in case of successful completion of negotiations, will acquire only a well-known brand and audience. Most of the competitors, among them - 44100.com, DJ.ru, etc., collect on their websites almost half of the daily audience of NightParty. So far, only Geometria.ru and PromoDJ.ru (the latter - mainly due to the orientation on the placement of mp3-files) attract more visitors.
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Ilya Oskolkov-Tsentsiper, director of the publishing house Afisha, says that at this stage he is not ready to comment on the details of the deal, but confirms the fact of active negotiations with the owners of NightParty.ru. Owners of NightParty.ru adhere to a similar position.
It is expected that in the next couple of weeks the deal can be officially announced.
Rumors about selling NightParty go not the first week. The offer to purchase was made to several companies, but the main contender for the site was Afisha, which is still not actively working in terms of covering the subject of night clubs. Due to the acquisition of such a powerful resource, Afisha plans to reach a fairly profitable market segment: the audience of nightclubs spends a lot of money on entertainment and at the same time actively uses the Internet, so advertisers are interested in powerful network sites where this audience lives.
NightParty.ru, the first version of which appeared in 2003, is a club community: in addition to the standard for such sites, posters, photo reports and news, users can search for friends among registered members, join communities, publish their photo reports, etc. P. The daily audience of the site is about 16.000 visitors, most of whom are Muscovites. Regional sections NightParty open to St. Petersburg, Yekaterinburg, Kazan, Samara and other major cities, but the position of the portal in the regions is not so strong.
In the past few months, the portal has lost its position, largely due to technical problems. Thus, “Afisha”, in case of successful completion of negotiations, will acquire only a well-known brand and audience. Most of the competitors, among them - 44100.com, DJ.ru, etc., collect on their websites almost half of the daily audience of NightParty. So far, only Geometria.ru and PromoDJ.ru (the latter - mainly due to the orientation on the placement of mp3-files) attract more visitors.
')
Ilya Oskolkov-Tsentsiper, director of the publishing house Afisha, says that at this stage he is not ready to comment on the details of the deal, but confirms the fact of active negotiations with the owners of NightParty.ru. Owners of NightParty.ru adhere to a similar position.
It is expected that in the next couple of weeks the deal can be officially announced.
Source: https://habr.com/ru/post/14446/
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