Putting the vigilance of users to notice Vkontakte
The last six months there has been a fairly steady growth in the debiting of funds from the accounts of mobile operators after the introduction of a phone number on selected sites.
Partially, this growth is due to viral activities, but recently the volumes of “conditionally blocked” accounts in social networks and the write-off of funds for their re-activation have been particularly active. Despite the fact that all social networks restore stolen accounts at no cost, this “business” feels fine and generates new methods to attract traffic, because users for whom social networks have become, if not the meaning of life, then at least not a part of their lives. refer to the hacking of their accounts and messages with similar information.
Especially when such messages are stylized under standard notifications of their usual social network.
So far, the only victim of the new advertising format has become Vk.com. The notification design of which was completely copied by ad networks. Some of them selected it in a separate advertising format, along with AdSpot, PopUnder and dubbed it Vk message.
The reaction of users to such notifications is predictable - after their introduction into the social network, they have already become accustomed to it and the appearance of such a notice on a third-party site does not cause rejection like other advertising formats.
The demand from advertisers for such a format, judging by its cost, is rather big - the prices per click range from 0.7 rubles in most systems to 2.25 in the Wizzzard system. And a natural question arises - where does the administration of the social network look and what countermeasures can be applied to this very effective method of spreading viruses?
The only countermeasure to be detected by Vkontakte was a post on the company's blog reminding that notifications function only on the social network pages, and outside of it they are advertising.
This is clearly not enough. It is clear that in the conditions of the Russian legislation it is impossible to combat this type of advertising. And the administration of the social network also eliminated from this problem.
There are not so many options for solving this problem:
On the other hand, the history of Antigate and the latest innovations of Vkontakte show that the administration of the social network does not care what happens outside of vk.com and how certain navigation elements are used by third-party sites. So far, Vkontakte seeks to absorb the entire extrasocial Internet and does everything so that users have the minimum need to leave the social network pilgrims.
PS I have no relation to the services mentioned in the post, I just felt sad.
Partially, this growth is due to viral activities, but recently the volumes of “conditionally blocked” accounts in social networks and the write-off of funds for their re-activation have been particularly active. Despite the fact that all social networks restore stolen accounts at no cost, this “business” feels fine and generates new methods to attract traffic, because users for whom social networks have become, if not the meaning of life, then at least not a part of their lives. refer to the hacking of their accounts and messages with similar information.
Especially when such messages are stylized under standard notifications of their usual social network.
So far, the only victim of the new advertising format has become Vk.com. The notification design of which was completely copied by ad networks. Some of them selected it in a separate advertising format, along with AdSpot, PopUnder and dubbed it Vk message.
The reaction of users to such notifications is predictable - after their introduction into the social network, they have already become accustomed to it and the appearance of such a notice on a third-party site does not cause rejection like other advertising formats.
The demand from advertisers for such a format, judging by its cost, is rather big - the prices per click range from 0.7 rubles in most systems to 2.25 in the Wizzzard system. And a natural question arises - where does the administration of the social network look and what countermeasures can be applied to this very effective method of spreading viruses?
The only countermeasure to be detected by Vkontakte was a post on the company's blog reminding that notifications function only on the social network pages, and outside of it they are advertising.
This is clearly not enough. It is clear that in the conditions of the Russian legislation it is impossible to combat this type of advertising. And the administration of the social network also eliminated from this problem.
There are not so many options for solving this problem:
- Recalling the recent extravagant trick of Vkontakte in the direction of Antigate , we can assume a similar effect in relation to affiliate programs with this format. But there is a certain amount of risk - affiliate programs, among which Wizzzard.com, ICQ Advert and others are listed, can gladly give their advertisements for this request, thereby increasing the reach of the audience and their own profitability.
- Such notifications are present only in Vkontakte. No one from social networks has pop-up notifications untied from the navigation elements of the site. In Facebook, which many believe is the ideological inspirer of vk developers, all notifications are displayed in the top menu. Maybe the introduction of this type of notification is wrong?
On the other hand, the history of Antigate and the latest innovations of Vkontakte show that the administration of the social network does not care what happens outside of vk.com and how certain navigation elements are used by third-party sites. So far, Vkontakte seeks to absorb the entire extrasocial Internet and does everything so that users have the minimum need to leave the social network pilgrims.
PS I have no relation to the services mentioned in the post, I just felt sad.
')
Source: https://habr.com/ru/post/144386/
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