Inverted apple
Former Apple employee Joe Moreno (Joe Moreno), who worked there from 1998 to 2007, told an entertaining story about how long the designers solved the problem, which side to place the apple on the lid of the laptop.
Shot from old movie
Research by Apple’s industrial design team gave a definite answer: it’s more convenient for Apple users to see an apple facing a closed laptop (as illustrated).
If you turn the logo, people are constantly trying to open the cover on the wrong side. Since user-friendliness was the main priority of Steve Jobs, it was decided to place the logo in this way, sacrificing aesthetics for an external observer.
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However, after a few years, Steve Jobs changed his mind for obvious reasons. Which side to open the lid is a temporary, self-eliminating problem for a few seconds. But to see an inverted logo is a problem that never disappears.
“Sometimes even a scientific approach and research can be wrong. Not because of the fallacy, but because they are not digging deep enough, ”concludes Joe Moreno.
Shot from old movie
Research by Apple’s industrial design team gave a definite answer: it’s more convenient for Apple users to see an apple facing a closed laptop (as illustrated).
If you turn the logo, people are constantly trying to open the cover on the wrong side. Since user-friendliness was the main priority of Steve Jobs, it was decided to place the logo in this way, sacrificing aesthetics for an external observer.
')
However, after a few years, Steve Jobs changed his mind for obvious reasons. Which side to open the lid is a temporary, self-eliminating problem for a few seconds. But to see an inverted logo is a problem that never disappears.
“Sometimes even a scientific approach and research can be wrong. Not because of the fallacy, but because they are not digging deep enough, ”concludes Joe Moreno.
Source: https://habr.com/ru/post/144262/
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