Humanitarian aid
Even in the world of high technology, humanities can not do. Editors, copywriters, PR-specialists - many who are forced to work in the IT field. But how valuable is their work? Even children can add letters to words, don't they?
Programming requires certain skills. To do this, long and hard study, practice, gain experience. No one will entrust the writing of a code to a person whose track record begins and ends with laboratory work in computer science. You can make a technical task, make wishes, but it’s impossible to write the code for a specialist yourself.
Same story with design. We can draw everything, someone is better, and someone is worse. But it is difficult to imagine how the head paints on something to the work sent by the designer. Again - you can advise, say that green looks more fun, and it is better to move the cat to the right, but take it and draw it yourself - no.
')
And completely different things with copywriting and related areas. We do not code and draw every day (if at all), but we use it all the time. And to many, this instills confidence that the word they own is great. And this means that the same fuss as with designers and coders is no more - you can add, rewrite and write yourself. Well, punctuation and spelling in the state have someone to correct.
It is a pity that the texts are not only grammatical, but also stylistic errors. And they cannot be eliminated with one strike. Editing such illiterate texts sometimes takes longer than writing a text from scratch. And here the matter is not even in the restrained ambitions of the creator, but in how poor-quality the final material is obtained.
But very often the user begins his acquaintance with the product with its description. And no matter how sweet your program is, many users will ignore it, stumbling upon a clumsy presentation.
Do not underestimate the division of labor, in general.
Masha Gunina, Appsministry copywriter
PS Happy holiday to all who consider themselves part of the information society
Programming requires certain skills. To do this, long and hard study, practice, gain experience. No one will entrust the writing of a code to a person whose track record begins and ends with laboratory work in computer science. You can make a technical task, make wishes, but it’s impossible to write the code for a specialist yourself.
Same story with design. We can draw everything, someone is better, and someone is worse. But it is difficult to imagine how the head paints on something to the work sent by the designer. Again - you can advise, say that green looks more fun, and it is better to move the cat to the right, but take it and draw it yourself - no.
')
And completely different things with copywriting and related areas. We do not code and draw every day (if at all), but we use it all the time. And to many, this instills confidence that the word they own is great. And this means that the same fuss as with designers and coders is no more - you can add, rewrite and write yourself. Well, punctuation and spelling in the state have someone to correct.
It is a pity that the texts are not only grammatical, but also stylistic errors. And they cannot be eliminated with one strike. Editing such illiterate texts sometimes takes longer than writing a text from scratch. And here the matter is not even in the restrained ambitions of the creator, but in how poor-quality the final material is obtained.
But very often the user begins his acquaintance with the product with its description. And no matter how sweet your program is, many users will ignore it, stumbling upon a clumsy presentation.
Do not underestimate the division of labor, in general.
Masha Gunina, Appsministry copywriter
PS Happy holiday to all who consider themselves part of the information society
Source: https://habr.com/ru/post/144034/
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