Study: Google+ users demonstrate low social activity
The efforts of the search giant in the field of social networks, according to reports by Google itself, are not brilliant, but the existing user base of approximately 170 million people fully satisfies the company, providing a monthly audience growth.
Nevertheless, whether in anticipation of Facebook's IPO, or just at this time, research company Fast Company published its document containing research on the quality of social activity of the Google+ user base. The research method was as follows: 40,000 public accounts were randomly selected, the behavior of which was analyzed by automated means. At the same time, the company honestly notes that it did not take into account the fact that Google users, who have active Gmail accounts or frequently use YouTube, are often unwittingly involved in using Google+ beyond their direct will, and, so to speak, “thanks to Google’s efforts” and socialization of its search technologies - therefore, it will not be possible to conduct a “clean” analysis.
Briefly, the findings of the study are as follows:
')
The authors of the study note some correlation between their work and research by another analytical company ComScore, according to which users from September 2011 to January 2012 spent about three minutes per month on Google+, while the corresponding figure for Facebook averages seven hours.
Curiously, Google found it necessary to comment on the results of FastCompany. Representatives of the search giant explained that the study of its social network is quite legitimate, but it does not take into account the “large database of private records”, the creation of which is provided by flexible Google+ mechanisms.
[ Source ]
Nevertheless, whether in anticipation of Facebook's IPO, or just at this time, research company Fast Company published its document containing research on the quality of social activity of the Google+ user base. The research method was as follows: 40,000 public accounts were randomly selected, the behavior of which was analyzed by automated means. At the same time, the company honestly notes that it did not take into account the fact that Google users, who have active Gmail accounts or frequently use YouTube, are often unwittingly involved in using Google+ beyond their direct will, and, so to speak, “thanks to Google’s efforts” and socialization of its search technologies - therefore, it will not be possible to conduct a “clean” analysis.
Briefly, the findings of the study are as follows:
')
- On average, each public post receives less than one “+1”, less than one comment and less than one repost.
- 30% of users, having made one post, never make the second.
- After five public posts, 15% of users do not continue further.
- The time interval between public records is 12 days.
The authors of the study note some correlation between their work and research by another analytical company ComScore, according to which users from September 2011 to January 2012 spent about three minutes per month on Google+, while the corresponding figure for Facebook averages seven hours.
Curiously, Google found it necessary to comment on the results of FastCompany. Representatives of the search giant explained that the study of its social network is quite legitimate, but it does not take into account the “large database of private records”, the creation of which is provided by flexible Google+ mechanisms.
[ Source ]
Source: https://habr.com/ru/post/143992/
All Articles