Runetology (147): founder of the Kavanga advertising network Sergey Zhuravlev

Sergey Zhuravlev about how to effectively use banners to promote your business, what personalization opportunities for advertising have appeared this year, about the prospects of Real Time Bidding technology, as well as about many other things.


Interview with a guest:

• Will banners survive the global war for the attention of users and advertisers?
• "Medijka is alive, she will grow, she will grow, she has her own way, but she has strength in data and technologies."
• At what point can a company buy banner ads?
• Where advertisers go: move from offline to online.
• "The site’s normal earnings start when its attendance is above 10 thousand people a day."
• What will be the future of display advertising?

Download file (43.9 MB / 01: 03: 54 MP3, 96 kbps)
Listen to previous episodes and subscribe to an RSS podcast.
Facebook page on “Runetology”