Search local value
Alexander Vodomerov, Pavel Krasilnikov, Search Quality Engineers
When we are looking for a good restaurant not far from the office or we need to order a taxi to the station, it is obvious that we need results from our city. After all, the user in Khabarovsk is unlikely to use the Moscow results. Requests for processing of which it is important to consider the location of the user, we call local.
In February, we changed our algorithms, improving search results for local queries. For example, to finish apartment renovation is now possible faster and easier.
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It became easier and order your favorite dishes directly to your home or office.
Inquiries related to finding products and services in the local market (for example, [calling a tow truck], [buying a sofa], [water delivery]) are usually local. But most requests can not be interpreted unambiguously. In such cases, it is necessary to find a balance between different results and build the output, taking into account the popular “local” values. Take, for example, the query [pyramid]. In addition to articles about polyhedra and buildings of the ancient Egyptians, in Volgograd, we will show the poster of a popular cinema, in Kazan the address of a well-known entertainment complex, and in Orenburg a local computer store.
There are directly opposite cases: queries that seem to be local, but require global results. For example, the majority of users who request the [Station Sportivnaya] request are interested in the popular KVN team, and not in the Moscow, St. Petersburg or Samara metro station.
On a typical (or perhaps quite unusual) day, our user may have a thousand big and small, urgent or not so important, or very minor questions. We make every effort to help find answers to them on the pages of your local stores, companies, companies, centers, clubs, gas stations, restaurants, hotels, services, etc. In order for us to make Google local search even better and more useful, we need your help. Leave in the comments on our page on Google+ examples of local requests, the issue for which we could improve.
When we are looking for a good restaurant not far from the office or we need to order a taxi to the station, it is obvious that we need results from our city. After all, the user in Khabarovsk is unlikely to use the Moscow results. Requests for processing of which it is important to consider the location of the user, we call local.
In February, we changed our algorithms, improving search results for local queries. For example, to finish apartment renovation is now possible faster and easier.
')
It became easier and order your favorite dishes directly to your home or office.
Inquiries related to finding products and services in the local market (for example, [calling a tow truck], [buying a sofa], [water delivery]) are usually local. But most requests can not be interpreted unambiguously. In such cases, it is necessary to find a balance between different results and build the output, taking into account the popular “local” values. Take, for example, the query [pyramid]. In addition to articles about polyhedra and buildings of the ancient Egyptians, in Volgograd, we will show the poster of a popular cinema, in Kazan the address of a well-known entertainment complex, and in Orenburg a local computer store.
There are directly opposite cases: queries that seem to be local, but require global results. For example, the majority of users who request the [Station Sportivnaya] request are interested in the popular KVN team, and not in the Moscow, St. Petersburg or Samara metro station.
On a typical (or perhaps quite unusual) day, our user may have a thousand big and small, urgent or not so important, or very minor questions. We make every effort to help find answers to them on the pages of your local stores, companies, companies, centers, clubs, gas stations, restaurants, hotels, services, etc. In order for us to make Google local search even better and more useful, we need your help. Leave in the comments on our page on Google+ examples of local requests, the issue for which we could improve.
Source: https://habr.com/ru/post/143655/
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